How To Do Your Own Due Diligence

Honest webmasters when promoting third-party products or services will do their best to ensure that the products or services are legitimate and 100% scam free. That is just a matter of common-sense: if you have spent years building up a business and establishing a good reputation, you don't want to run the risk of having your business or your own name damaged by having it linked with a scam. A further matter of common-sense is that these webmasters will publish a disclaimer on their website urging potential buyers to carry out their own due diligence before purchasing any goods or services advertised. One reason for this is that any changes made to the product or changes of ownership of third-party websites are entirely beyond the control of the webmaster promoting them and the webmaster will not usually even know if such changes have taken place. A disclaimer is not a way of shirking responsibility; it is a way of giving an alert to potential buyers that there could be relevant issues which are beyond the webmaster's knowledge or control.

As a long-standing member of icop, I receive a regular trade newsletter and today's issue contained an article by icop's founder on the subject of due diligence. This article makes the very good point that not all people who heed the alert to do their own due diligence will know how to go about it. This is particularly true of people who are looking for ways to make money working at home because most of them have no previous experience of doing due diligence on the Internet.

When you are accustomed to life working online, you get used to searching for forum entries about online scams or checking a "whois" to see who owns a website and it is easy to forget that there are plenty of people who have yet to learn how these things work. Many people who are just taking their first steps to starting to work at home online, don't know a "whois" from a "whodunnit". Some people who know the importance of searching the Internet for entries relating to scams, don't understand how to assess the information they find. People often panic when they see one reference linking a program or individual to a possible scam. They don't realise that they should not be worried if they find one or two allegations that a particular program is a scam, and that they should be looking for a pattern which would show many scam allegations made by all different people in different places.

Learning how to do your own due diligence is very important, so I was glad to be able to add this article to my website.

For some excellent advice on the subject of doing due diligence online, read Doing Your Own Due Diligence


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Due Diligence
Avoid Scams