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The Better Business Bureau - Don't Take BBB Ratings At Face ValueWhy the BBB rating system can be misleading if taken at face valueThe Better Business Bureau was founded in 1912 and today has more than 300,000 members throughout the United States of America and Canada. According to its website, the BBB's vision is "An ethical marketplace where buyers and sellers can trust each other" and its mission is "To be the leader in advancing marketplace trust". A worthy vision and an ambitious mission.
The problem I have found with BBB ratings is that they are extremely biased in respect of some types of business and this makes their ratings and recommendations unfair. If a business falls into a certain category, the BBB will automatically give it an "F" rating which is the lowest rating on the BBB chart. Better Business Bureau ratings start at AAA (exemplary) and descend gradually through AA, A, BBB, BB, B, CCC, CC to C (acceptable). The ratings then plunge to D (caution recommended) followed by F (where they say they strongly question the company's reliability). For some reason, there are no subcategories in category D and E has been missed out altogether. The only category with a strong warning against dealing with a company in that class is category F. The definition of the F rating includes emotive words and phrases such as "grossly misleading", "not in compliance with the law’s licensing or registration requirements", "complaints" "especially serious allegations", "fraudulent business practices". Anyone checking an F rated company who reads the F rating definition will (understandably) be most likely to avoid having any dealings with the company. The problem with this is that the F rating is applied to certain types of business and not strictly to businesses with a history of anything "grossly misleading" or "not in compliance with the law" or "fraudulent". A business will automatically have an F rating slapped onto it if it belongs to a certain type of business and it is, therefore, damned by association. In particular, any work at home opportunity or home based business will be given an automatic F rating by the BBB even if they have received no complaints and the company has an unblemished record. It is only if you take time to carefully read the BBB rating definitions that you will discover, right at the end of the definition for category F, that the F rating is applied to companies where "the company’s industry is known for its fraudulent business practices". This is like saying some dogs are vicious so all dogs should be placed in the category "vicious" and treated accordingly. It is undeniably true that fraudulent business practices exist in work at home opportunities (so called), notably envelope stuffing and craft assembly, but it is neither fair nor logical to automatically condemn every work at home company without benefit of a trial because of this sort of loose connection. The reason the BBB works like this is, I suspect, because the Bureau is not fully geared up to the way technological advances have changed the work at home and home based business industry so dramatically in the space of a few years. The BBB has its roots in dealing with relationships between consumers and local small businesses. The BBB's systems and criteria by which it judges businesses does not work well when applied to online businesses. If a small business which gets a handful of customers each day has two complaints registered by consumers within a short time, there is good reason for the BBB to flag the company. However, if an online company that gets hundreds or thousands of visitors every day has a couple of complaints registered, this should not be treated as a significant problem. It is this important ability to view the number and seriousness of complaints in proportion to the number of consumers involved that is lacking. In conclusion: the BBB is far from perfect when it comes to assessing online businesses but, from the consumer's point of view it is the best we have at present and, if used with care, the BBB's ratings and reports can give valuable clues as to how a company conducts its business. The BBB's reporting is far superior to some other resources available to consumers such as the websites that permit anyone to post allegations against companies and individuals without any consideration as to whether the allegations contain any element of truth. It is a pity that the BBB's system will cause unnecessary concern to persons considering taking up work as telemarketers or virtual assistants at home. Further InformationBetter Business Bureau - Avoiding The BBB ScamTo Read More Articles about working at home and how to earn money online Click here To Visit the Work At Home Directory full listing Click here |
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DISCLAIMER: The Work At Home Income Directory and HuntingVenus.com are not responsible for the actions of any of the companies we advertise for, nor do we guarantee earnings from any of the opportunities. We strive to give you only legitimate work from home. Any questions or concerns should be addressed to the specific company.
