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Duplicate Content In Articles - How To Beat Duplicate Content Penalties When Publishing Articles

Avoiding duplicate content penalties when publishing articles online


The talk about duplicate content penalties often creates misunderstanding in the minds of inexperienced webmasters who end up with the impression that their whole website will be de-indexed if it contains a phrase to be found elsewhere online. Some of them get the idea that if their websites include pages containing other people's articles, the weight of the penalties imposed on those pages will drag their whole website down into obscurity. This is not how the duplicate content penalty works.


One reason why search engines filter duplicate content is to keep search results free from unhelpful duplication. Therefore, any web page that has a significant amount of text that already exists online, will not make it to the top of search results.



(This avoids the situation where a search would bring up pages and pages of the same "cookie cutter" websites.) So, if you write an article and submit it for publishing at 100 online article directories, even though it might show up on page one of a Google search, the search won't produce a result consisting of 100 instances of your article (ie one at each of the web directories where it is posted) in the first 10 pages. In the case of a recently published article, it might appear several times in a search result but, over time, most of the duplicate entries will be weeded out and moved to the supplemental index.

In theory the way duplicate content filters work (I say "in theory" because the system is far from 100% perfect) is that the website where the article was first posted will be recognised as the original. So, if you write an article and want to get your website in the search results and you also want to distribute your article to article directories, you need to make sure the search engines know where they saw it first. The way to do this is to post the article on your website, wait a few days and then check by doing searches with the major search engines to see if your page has been indexed. Once you know the search engines have indexed your page, you can submit your article to the article directories.

Make sense so far? Here comes the part that makes the system less than 100% perfect. Google's filters don't take the date of first online publication of an article into account when deciding which website has the best claim to the article. They use the number of links back to a website to ascertain the importance of any website carrying the article. So, if your article is published on a high ranking article directory, you will most likely find that is what appears in a search result while your web page containing the original of your article has been demoted to the supplemental index.

Is there a way to get your web pages recognised as being original? Yes, it is quite simple: you need to make sure the content of your web pages is unique.

Is there a way to do this without having to write twice as many articles? Yes, there is a very simple way. You can read about it if you click here.

However, even that is not enough to guarantee that Google will give your article a high place in the search rankings. The way things (and by things, I mean Google's famous secret algorithms) work at the moment, this can only be achieved by building up the number of links back to your web pages so Google will recognise your website is important.


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