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Duplicate Content Penalties - What Do You Do When Duplicate Content Penalty Filters Send You To Google Hell?

Duplicate content and Google's advice for getting out of the supplemental index


The ongoing buzz about Google's duplicate content penalties has suddenly reached a crescendo after being a minor background noise for a couple of years. In the early part of 2007, the howls from webmasters caught by the big Adwords Googleslap drowned out the duplicate content buzz.

Now webmasters are so punch-drunk from being slapped repeatedly by Google, they hardly feel the pain of stalled Adwords campaigns. The problem of being penalised for duplicate content is now causing major pain and anxiety and is a hot topic of discussion.



Webmasters are seeing web pages, that once featured high up in Google's search results, being moved to the obscurity of Google's supplemental index (aka "Google Hell"). One day you find that web pages that had been bringing you hundreds of visitor each day steadily and reliably have disappeared from search results and the visitor count drops to the most perfect of round figures - a big fat zero! It is absolutely brutal. It happened to me, so I truly feel the pain of any webmaster who goes through this experience.

When you discover the loss of all your organic traffic from Google, your first thought will probably be that your website has been banned for some reason you can't possibly fathom. You start to wonder if you have inadvertently linked to a "bad neighbourhood" You can easily check using Google's Webmaster Tools to see whether you site is in Google's main index and what pages are in the dreaded supplemental index. Google even offers helpful advice on how to rescue your pages from the supplemental index. The advice (as at the time of writing) is to improve the page rank of the affected pages by increasing their number of inbound links.

Terrific advice, a simple solution: all you have to do is get enough inbound links to scores (or maybe even hundreds) of web pages to earn them a high page rank and then Google might reinstate them. Give me strength! When I read that simple solution, it felt like Google was deliberately adding insult to injury. I never like to say anything is "impossible" but jumping through this particular Googlehoop is as close to impossible as anything I want to take on before lunch. If, as it is widely believed, Google's page rank calculation is on a logarithmic scale, it will be particularly difficult if you are dealing with pages that already have a page rank of 3 or 4 as it will be a lot harder to get enough links to boost page rank from 4 up to 5 than it would be to get it from 1 up to 2.

I'm trying to run a website here, I didn't volunteer for Mission Impossible, so I decided not to play Google's game. Instead I decided to rely on other search engines having more equitable systems and wait for the day Google gets the duplicate content filter working so it can recognise and give precedence to original sources of information. In the meantime it is business as usual.

I am also using a secret weapon!



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