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Duplicate Content Penalties - The Secret Of How To Beat Google's Duplicate Content Filters

Avoiding duplicate content penalties
using proven legitimate white hat methods


If you write articles for your website and submit them to article directories for publication online, you will undoubtedly have noticed that your website pages containing your articles are ending up nowhere in sight in Google's search results. This is Google's famous duplicate content penalty.


When you first publish an article on your website, it can quickly get into Google's index and your web page can achieve a high place in the search results. However, this success will be short lived. Unless you take action to beat the duplicate content penalty




Google tells us that there is no penalty for having duplicate content on your website; for listing in search results, Google simply ignores duplicate content. Care to read that last sentence again? Google is saying that if you have duplicate content on your website, that content will be ignored. That, in a nutshell is the "penalty". There is a simple way to avoid the duplicate content penalty, but you should also understand how a couple of things work (for and against you as a webmaster) in the way Google decides what will appear in the search results.

There was a time when webmasters believed the way to avoid the penalty was to upload original articles to their websites, wait until google had indexed those pages and then submit their articles to the article directories.

That technique worked - but only in the short-term (very short!). As soon as those articles hit the internet on the article directories, the author's website vanished from the search results.

Why did that happen? The answer is simple: Google lists results in order of importance - that's importance as perceived by Google - and the article directories are more important according to Google's rules than your website. The fact that your website had that content first does not matter in the slightest to Google, as soon as your content appears on a site that outranks your website's importance, your are gone.

The good news here is that your listings will not suffer if your article is published on websites that Google finds undesirable; those websites won't get into the search listings on the strength of your articles, they will be ignored. This gives you some protection against plagiarism.

Avoiding The Penalty

The only way to keep your web pages appearing in Google's search results is to ensure that they contain valuable unique content.

Writing hundreds of unique articles from scratch would be very time consuming, the simple answer is to use a tool to speed up the process of writing original articles.


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