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Search Engine Ranking - 10 Optimization Mistakes To avoidSearch Engine Optimization (SEO) sounds like a task to be tackled only by a specialist. SEO is, however, something all webmasters should tackle as a matter of course. If you are a first-time website owner, search engine optimization techniques probably seem like rocket science. If your budget will not stretch to hiring a search engine optimization specialist, you can learn search engine optimization from numerous places online: look out for offers of free SEO courses and e-books. As a first step in your search engine optimization strategy, check to make sure you are not making any of these 10 common SEO mistakes. 1. Failing to use the right keywords. Take advantage of the tools available online to research the right keywords for your website. You need to have keywords real visitors will be searching for. An example of good keyword/bad keyword is an airline using the keyword phrase "low cost tickets" when its visitors would be searching for their product using the words "cheap flights". 2. Keyword Spamming. If you use the same keyword too many times, in your meta tags or your website anchor text, there is a danger the search engines will consider this to be spam and will penalize your website's ranking accordingly. 3. Keyword Stuffing. This is similar to keyword spamming. The offence is frequently committed in "alt" tags where the website owner places keywords in the tags instead of an accurate description of the graphic. 4. Using Keywords Unrelated To Your Website. Inserting popular keyword search phrases that have nothing to do with your website content into your meta tags is a sure way of losing search engine ranking. 5. Using Hidden Text. Unscrupulous webmasters have been known to repeat keywords on backgrounds the same color as the text so that the words are invisible to visitors but will be read by the search engines. Don't do it, search engines are not stupid enough to fall for this trick. 6. Using minute text. This is a variation of using invisible text. Instead of making the text and the background the same color, the text is reduced until it appears to be nothing but a row of dots. Adding a string of tiny keywords does not work, the search engines can recognise when keywords are being used naturally and not just placed on a web page in a list. 7. Having broken links. Make sure you regularly check all links on your web pages. A bad link is a sure way of upsetting the search engine bots when they come to visit. 8. Not Using Alt Tags. The search engine bots cannot see graphics, they rely on text. Therefore, you should use an "alt" tag for every image. The tag should accurately describe the image. The "alt" tags are also beneficial to blind or partially sighted visitors who rely on audio assistance to "see" your web pages. 9. Not Using All The Meta Tags Correctly. Make sure you use each and every recognised meta tag and use them correctly. Search engine fashions are subject to change. Have all your tags properly completed in readiness for them to come back into fashion. Also remember that what one search engine ignores, might be vital for listing by other search engines. 10. Using Free Hosting. Free website hosting might be perfectly adequate for a hobby website but it will not impress the search engines if you use free hosting for your business website. These SEO mistakes can all be remedied very simply and it doesn't take a degree in search engine optimization techniques to do so. Don't be afraid of learning effective search engine optimization. Like learning any subject, master search engine optimization one step at a time. By Elaine Currie If you wish to republish this article it can be downloaded from ezinearticles.com ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ To Read More Articles about working at home and how to earn money online Click here To Visit the Work At Home Directory full listing Click here |
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